You're About to Make a Terrible Mistake!

We make decisions all the time. Yet even the smartest and most experienced among us make predictable errors. So, what makes a good decision? How can we avoid being tripped up by cognitive biases? Here is a lively tour of nine common decision-making traps - guided by the latest developments in behavioural economics and cognitive psychology - and practical tools for avoiding them. How biases distort decision-making and what you can do to fight them.